Add-on-Con '09 Session Details

	Business Marketing Tracks
10:15-11:00
	Title:	Using your Add-On to help publishers, OEMs, carriers, and others create value
	Description:	1) Identifying and targeting partners (publishers, OEMs, etc.) 2) Identifying and understanding your partner's objectives - revenue (by driving search traffic) - engagement (by getting users to return to their site) - reach (by driving distribution) 3) Matching partner needs and objectives to what your add-on can do 4) Selecting your method(s) of distribution
	Presenters	Joseph Bou-Younes (Yahoo), Adam Boyden (Conduit), Patrick Murphy (BrandThunder)
11:10-12:00
	Title	The Future of the Firefox Add-on Ecosystem.
	Description	With thousands of add-ons used by hundreds of millions worldwide, the Firefox Add-ons ecosystem is changing the way people use the web. Over the past year, initiatives like the Contributions Pilot, Developer Hub, Collections, and the site-wide AMO redesign have grown interest and participation by users and developers alike. Join this panel to learn more about the last year in Firefox add-ons and what the next year holds for the Firefox add-ons community!
	Presenters	Aza Raskin (Mozilla), Justin Scott; (Mozilla) Chris Finke (add-on developer)
1:20-2:00
	Title	Distribution Choices for Add-on's.
	Description	Each browser vendor has created an add-on gallery that provides rich distribution opportunities for add-on developers. But these channels have their limits. Join representatives from W3i, Conduit, and OpenCandy to discuss opportunities and techniques for growing your distribution channel and gaining broader adoption of your add-on.
	Presenters	Moderator Alec Jeung (cooliris) Ryan Weber (W3i), Adam Boyden (Conduit), Chester NG (OpenCandy)
2:10 - 3:00
	Title	Working With The IE Add-Ons Gallery
	Description	In this session Internet Explorer Product Manager James Pratt will take you on a tour of the Internet Explorer Add-ons gallery to help you take advantage of the largest community of web users on Windows!
	Presenters	James Pratt (Microsoft)
3:10-4:00
	Title	Supporting an Add-on Strategy with a Website
	Description	Complimenting an add-on with a website provides benefits that an add-on strategy alone can not provide. Whether it's creating additional customer acquisition pathways - from organic search to passed links - or lowering the conversion friction, learn how leading developers are using websites to compliment an add-on strategy.
	Presenters	Alec Jeung (cooliris), Alex Iskold - (adaptiveblue), Todd Agulnick (xmarks), Jayson Ayers- (OneRiot)